Figures and Facts for Generations DD Database Marketing: Definition and Explanation DD Can Affect Your Rankings Through Targeted Content DD Category of the Day Category Selection Category The author Mr. is project manager at the German Marketing Institute in Cologne. Mr. studied Business Administration at the Stockholm School of Economics and the University of Cologne with an emphasis on Marketing and Supply Chain Management.
In addition he gained practical experience in well-known Philippines WhatsApp Number List companies in the field and industry. In recent years he has accompanied a large number of consulting projects. In particular, he is responsible for creating application-oriented automated expert and win new customers. See if software tally for automated analysis of qualitative data in market research is over? Open-ended qualitative questions play an important role in market research because they can provide critical insights into current conditions needs.
Problems that closed-ended questions cannot. Despite these advantages, there is also a decisive disadvantage: the evaluation of qualitative data is a difficult and therefore costly task, in order to be able to extract all the knowledge from the subjects' answers. To keep this work within a rational and manageable framework, software (qualitative data analysis software) promises a more professional, efficient and sustainable assessment of such qualitative data.