The Dynamics Of Mass Communication: Media In Th...
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A COM 238 Introduction to Mass Communication (3)This course provides an overview of the types and functions of various mass communication tools -- from traditional media such as newspapers, magazines, radio, film, and television to new media such as the Internet, mobile media, and social media. Since mass communication technologies relate to and influence each other, this course examines the dynamic relationship between traditional and new media formats. To deepen students' understanding of mass media's roles, this course also emphasizes the impact of mass communication on society and individuals. Through this course, students will develop their media literacy skills to be an educated media consumer and producer.
A COM 381 Risk and Crisis Communication (3)The dual aim of the course is to provide students with an understanding of how risk and crisis communication is done and a knowledge base from which to critically assess such practices. This course addresses and assesses current thinking about the practice and make up of risk and crisis communication, including how risk and crisis are perceived by the public and how they are theorized by practitioners and critics. The course will critically engage with a variety of contexts - (cyber)security, social conflict, policing, environmental disasters - and examine a breadth of actors and technologies that are involved in communicating risk and crisis to the public: government officials, journalists and mass, digital and social media. Students will apply what they learn to current and past events/campaigns. Prerequisite(s): A COM 265X. May not be offered in 2022-2023.
A COM 385 Communicating Terror: Political Violence and Media (3)This course begins from two basic assumptions about terrorism: it is a historical, political and ill-defined concept that takes many forms and it is a mediated phenomenon. The course will analyze the various ways that media, broadly defined, have been connected to terrorism, focusing on the media used in acts deemed terroristic (e.g., the mass media, the airplane, the bomb, the body and the internet), how terrorism is represented in popular media, and the media deployed in counterterrorism efforts. The aim of the course is to go beyond popular narratives of terrorism and foster a broader understanding of the history, politics and unequal social consequences of framing an increasing amount of actors, actions and utterances as terroristic. Prerequisite(s): A COM 265X.
A COM 415 Persuasion and Public Relations (3)This course combines the study of theories of persuasive communication with the practice of persuasive communication campaign. Through readings, lectures, and classroom activities, students will become acquainted with the nature of persuasion, and then apply the concepts in practical exercises. The goals are to develop an understanding of the nature of persuasion, theoretical approaches to influence, managing campaigns, measurement and research design in persuasion, free and paid communication modalities, and using mass media in public relations campaigns. Prerequisite(s): A COM 265X.
Along with Web 2.0 environment, users have begun playing a greater role in producing and (re)distributing online news items via online social networks such as Twitter and Facebook. Shoemaker and Vos (2011)[14] theorized such practice as \"audience gatekeeping\". According to them (2011), audience gatekeeping is the process in which users \"pass along already available news items and comment on them\" based on the user's own set of criteria about the newsworthiness\" (p.113). Kwon et al. (2013)[15] adapted the theory of audience gatekeeping to explore what channels are mainly adopted for Twitter audiences to filter and share news contents. The notion of audience gatekeeping consists with Luke Goode's (2009)[16] discussion on metajournalism, whereby users' role in reprocessing and rebroadcasting the existing online contents are as equally emphasized as users' original creation in nurturing citizen journalism as reshaping the existing hierarchy of the journalism system. Kwon et al. (2013)[15] also found that re-processed news items by user-generated content websites, or social media, are more frequently adopted by Twitter users than the direct news times from traditional mass media organizations, confirming the empowering role of ordinary online users in retelling and redistributing news agendas to networked publics.
The School of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our program offers a curriculum that introduces students to the broad framework of mass communication, emphasizing what is common and fundamental to advertising, digital media, electronic media, journalism and public relations.
The Mass Communication (B.A.) program offers students the opportunity to acquire a broad, flexible education aimed at a comprehensive understanding of the changing dynamics of mass communication in society. Whether it's telling a story through multiple platforms, building a personal brand, or engaging in research, the major helps prepare students to reach across the various communication disciplines for new insight, skills, forms of expression, and expanding employment opportunities in mass media.
Choosing Mass Communication as a career depends on one self-evaluation and personal interest, it is one such career option that involves creativity and intelligence. The one who loves to explore, always interested in learning new things and has patience then Mass Communication would definitely be a great option to choose. Innovations in the field of media has made Mass Communication such a dynamic career that now people even opt research in this field. It is a profession that is concerned with dissemination of information to the mass population at local, national and International level with or without Intent information. A degree in Mass Communication opens up opportunities in Journalism, Public relations, Advertising and many other equivalent areas as a career. Earlier a person holding a degree in literature was considered as a perfect individual to become a journalist or a mass media person, but growth in the field of communication has brought many new technologies in media that now it requires skilled and experts to work efficiently and effectively in the field. There are many institute in India that offer courses in the stream of Mass Communication and Journalism. A graduate degree in Mass Communication will be a good start in the field of mass communication, but to acquire a responsible position in an organisation it is essential to obtain a post-graduation degree in the same stream.
Communication Studies is the study of human communication processes. Our courses focus on both theory and practice to help students improve communication competence in a variety of contexts. Communication Studies courses build communication knowledge and skills needed to develop, manage and maintain various types of relationships. Students learn how humans share symbols to create meaning; students critically analyze and apply methods of informing and persuading in interpersonal, small-group, intercultural, business, public speaking, mass media and new media contexts.
Examination of the social construction of gender in both personal relationships and professional contexts. Areas to be explored may include culture, verbal and nonverbal communication, family dynamics and close relationships, education, organizational communication, and roles in media.
An exploration of relevant theories and practices of conducting media effects research in the mass mediated/disseminated communication contexts including television, radio, print, popular culture, internet, and other forms of new media. Topics include health, advertising, edutainment, stereotypes, violence, pornography, music videos, video games, news, and politics.
Students may pursue a Bachelor of Arts or Bachelor of Science in mass communication with an emphasis in social media. See the Undergraduate Bulletin for additional details, guidelines and requirements.
COM 289 Communication Power and Difference (5) SSc, DIVExplores how communication - from face-to-face to mass media messages - reinforces or challenges conceptions of power, privilege, and difference along racial, ethnic, gender, sexual, class, ability, religion, and other important lines. Examines how communication practices, particularly media, shape inequality as well as our understanding of ourselves and the world.View course details in MyPlan: COM 289
COM 305 The Politics of Mass Communication in America (5) SScRole of mass audiences in politics from the standpoint of the communication strategies used to shape their political involvement. Topics include: social structure and political participation, political propaganda and persuasion, the political uses of public opinion, and the mass media and politics. Offered: jointly with POL S 305.View course details in MyPlan: COM 305
COM 340 History of Mass Communication (5) SScHistory and development of communication from prehistoric times; rise of mass media; political and economic context of newspapers, radio, film, and television.View course details in MyPlan: COM 340
COM 414 Mass Media and Public Opinion (5) SScExamines the foundations of the idea of public opinion in a democratic environment and the role of mass communication in the organization, implementation, and control of that opinion. Considers these relationships from the perspectives of societal elites, media, and citizens. Offered: jointly with POL S 452.View course details in MyPlan: COM 414
COM 442 History of Media Technology and Regulation (5) SScImpact of pre-1980s media technologies - printing, telecommunications, broadcasting, photography, and more - on individuals and institutions, especially government, business, and the mass media. How laws and policies have changed to govern new media forms.View course details in MyPlan: COM 442 59ce067264
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During my years as a business owner I had the opportunity to interact with 45,000–60,000 customers (10 years, 15–20/day), 300 days/y). This includes both my experience in retail business and a software company. Learnings from 60,000 customers Always be gracious - customers may be upset and they may be right or wrong but never let emotions interfere, your job is to solve their pain and using inappropriate language won’t get you closer to solving their pain, it will only make things worse. Give the fastest answer in fewest words - customers write/call when they have a pain that needs to be solves, your job is to pin point the pain and provide the most straightforward answer at the quickest way. Don’t waste their time with non relevant information, provide a direct answer that solves the pain.