These are just some of the ways we can thank customers

Display Network by default, it's important to use exclusions to avoid spending money on more expensive clicks that aren't relevant. There are the normal exclusions available for all campaign types that you can also apply to Display, such as locations. In addition to these must-have basics, such as locations, here are a few display-specific exclusions you'll want to check as well Topics Are there types of pages that contain content related to topics that don't fit in your display ad? Audiences Are there any other audiences you don't want to show? For example, your converters or your remarketing audiences.

Based on our historical data, it is down from you remove the Occasions & Gifts outlier, you see an even lower CPC of . how to lower cost per click average CPC for Google display ads Historical view Lowering CPCs for Google Display ads isn't an overall goal because it often costs pennies per click. Still, you need to mobile number list look at your advertising efforts holistically so you can see where you can save to catch up on areas worth the extra spend. Here are some ideas to lower your display CPCs even further, so you can save that spend for potentially more expensive, more valuable keywords on Google Search.

Make use of exclusions Since display ads can appear in any corner of the Placements Do you want to show on all kinds of websites or apps? For example, mobile app games can lead to accidental clicks if you don't think placement is the best fit for your business . Excluding mobile app and game placements is a popular strategy for reducing cost per click. Set up Google Ads campaign with topic exclusions You can easily update and manage display exclusions with Google's dynamic exclusion lists . . Re-evaluate your bids How much you are willing to pay per click correlates with how much the platform is willing to take.